Georgetown Website Design Blog
Informative articles on website design, development and SEO.
Yes everyone knows that their website needs to be noticed. And to do so it needs to be listed on major search engines. The questions is: how do you get your site listed without having to pay someone exorbitant amounts of money? The answer to this question is really simple.
Submitting your website to the major search engines may seem like a daunting task. However, knowing that Google still drives traffic to more than 90% of the world's websites is a great starting point. By getting your Georgetown business listed on Google you'll be able to reap the benefits of Google's placement and find that your business is soon listed on ALL the major search engines.
What is the best way to get your website to the attention of the Search Engines?
First you MUST be aware of companies offering "automatic" website submissions. This is because they are often offering false promises. In 12 years of website design and promotion I have yet to find a site that actually does this. Most of the time you will find that you are inundated with hundreds of spam emails from the various "search" engines offering you "premium" services at a high cost ($hundreds of dollars). The best way to get your site listed is to do it YOURSELF or have your web girl/guy do it for you, one at a time. You need to visit each of the major search engines and manually submit to their directory. ALSO, get yourself a Google account! Sign up with Google and get yourself a Gmail account and then sign up for Google Webmaster Tools. That is, in my opinion, the best way to get yourself on Goolge (and then syndicated to the other search engines). I do this for ALL my clients and find that they are listed on Google often within days. This is a FREE Google service and one that anyone can use!.
DMOZ.org is like the "Base" of the internet. It is operated by a large team of volunteers that will look (individually) at each site submitted to ensure that they are who they say they are. If you are a flower shop in Georgetown Ontario selling flowers then you'd submit your site to DMOZ. This will check your site to ensure that you do indeed sell flowers in Georgetown and then will list you on the internet directory (DMOZ). Google and all other search engines use this as a jumping-off point for website ranking.
Let's look back to 1998 and a time where the internet was in its infancy. Keywords and metatags were absolutely key in getting your site noticed. While the use of metatags has become something of a debate amongst designers the fact remains that the use of the right keywords on your site is essential. Google looks for legitimate keywords, those directly related to your industry. This is a MUST. You should not and cannot add keywords that are not related to what you do. Otherwise you'll find yourself on Google's blacklist and at the bottom of rankings.
Remember to include a site map of your website. Robots from Google and other search engines use sitemaps as a quick way to look at your site. Often time search engines may not even look at a site that does not have a sitemap.
Having a website is essential for sure. However, be sure that the site you have is reflective of the service you offer. The 3 second rule will always apply... meaning you have 3 seconds to either gain or lose a potential client. Take your time, be sure of the image you wish to portray and above all, be professional.