Georgetown Website Design Blog

Informative articles on website design, development and SEO.

Mobile Websites

by Chris Edwards
Chris Edwards
Chris is a website designer and SEO expert with over 13 years experience in the
User is currently offline
on Mar 08 in Georgetown Website Design

It's not difficult to see how the mobile wave of website design has hit full force.  Just take a look around you at the number of people using their Smart Phones to access the internet, Facebook, Twitter and a host of other applications.

The question is no longer one of "should I have a website" but instead "how can I make my site mobile?"

It's not difficult to see how the mobile wave of website design has hit full force.  Just take a look around you at the number of people using their Smart Phones to access the internet, Facebook, Twitter and a host of other applications.

The question is no longer one of "should I have a website" but instead "how can I make my site mobile?"  Many of you have spent hundreds (or thousands) of dollars developing your site only a few short years ago only to realize that your graphically pleasing site complete with a flashy intro can no longer be effectively viewed on most mobile devices.  If you look around any office, school, mall or coffee shop you'll be sure to see someone surfing the web on their android, blackberry, iPhone or iPad.  Our "always on" generation is literally ALWAYS ON.  Many of us don't ever shut down our phones, our computers or our iPads.  The instant we have a moment to spare we turn our head down towards our mobile devices.  We haven't gone bananas... we've gone mobile!

The latest research by IDC indicates that by 2015 more people will access the internet via mobile devices than those than landline (wired to your home or office) computers.  With this trend comes the need to provide your visitors with mobile-ready content and a mobile theme. 

What is a Mobile Website?

You may have the very real and legitimate question of "WHAT IS A MOBILE WEBSITE?"  You can already see your own site on YOUR smartphone so what's the difference between your current site and a mobile site?  The answer is that a Mobile Website is a version of your current site designed specifically to be viewed on mobile devices.  It is the SAME content but a DIFFERENT layout.  A simple code is utilized to tell your web host (your server) that someone is accessing your site using a smartphone.  Once this is detected the server will render the revised template which is exactly the same content but without all the images and scripts that tend to be on a regular site.  The result is a more simple version that is easy to read.  Want to see an example?  Visit www.georgetownwebsitedesign.ca from your smartphone.

What's the Google Difference?

When searching from mobile devices Google will provide its users with results specific to their location.  Thus if they want to find a sports store or grab a bite to eat Google will return sites that are located close to their actual GPS coordinates.  If you want people to be able to find your business quickly and convert them into paying customers you need to have a site that is optimized to be mobile.

Remember the 7 Second Rule?

Or 5 second rule?  You may have been told you have 7 seconds to gather a visitors attention or they'll leave and find another site (some research, see Tatvic.com,  show this can be as little as 3 seconds.)  Visitors do NOT want to spent large amounts of time scrolling through tiny text to find what they need.  A mobile site will ensure that only the most important text is present, front and centre and in larger, easier to read text.

Going Mobile does Not Have to Break The Bank

Creating a mobile version of your website IS easier to do when you first design your site, that is a given.  However, if you did not or were not given the option one, two or even five years ago, it can still be achieved for a reasonable cost.  Going mobile means developing a version of your site that is easily accessible to mobile devices.  Content is taking from your current website and placed within the mobile template.  A mobile version of your logo is also developed and certain images can be chosen for the mobile user.  The cost factor is actually lower than a regular site due to the simplicity of design!

Call us at 905-864-9191 for a consultation and we'll get you started!

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About the author

Chris Edwards

Chris is a website designer and SEO expert with over 13 years experience in the industry. He has been working in Georgetown at Christ the King Catholic Secondary School since 2002 and has been a resident of the Halton Region since 1974.

www.georgetown-website-design.ca